I think it's safe to say this is the year that ebooks and ebook readers hit a monumental shift in the publishing world. Ebook readers have been around for years but haven’t enticed a large group of readers up until now. Kindle http://bit.ly/6M4AsA stirred the interest but the price still kept a good number of people away. But with the Nook http://bit.ly/2xgzR3 and it’s lower price, Kindle was forced to drop it’s price.
Now, the sales on these two ebook readers are off the charts. I checked with my local Barnes and Noble and played with the Nook, very cool. The sales person bragged about hers. And told me if I ordered one today, it wouldn’t come in until January 15th. A friend who works at B & N said they had no idea the Nook would take off like it has. The Sony reader http://bit.ly/8Z6pjw is another popular reader and people are reading books on the iPhones too. Watch for technology to continue to develop new versions of these readers in the next few years. New multimedia devices are being developed. I have a feeling this is a trend that will only get more interesting and the devices more sophisticated. Take a look at this pretty amazing media device being developed:
When to sequence book releases in hard cover, paperback and ebooks:
Publishers are now having to consider these devices and ebooks in their marketing plan. In the past, hardcovers were released first, then the paperback version. With the expanding popularity of ebooks, traditional publisher are trying to decide when is the best time to work this new format into their release schedule.
On Publisher’s Lunch, Macmillan CEO John Sargent said his publishing house would handle bestsellers in a couple ways. Some bestsellers will have ebooks released at the same time as the hardcovers. These ebooks will be enhanced with additional content for a limited time (~three months or so). This enhanced material will include author interviews and readers’ guides. Those versions will be priced slightly higher than the hardcover price.
Simon & Schuster spokesman Adam Rothberg said that, “sequencing has been a common practice in other media for quite some time.” Their house’s current policy sequences the release of ebooks between the release of the hardcover and the paperback. But knowing those who use digital media tend to want instant gratification, publishers may have to adjust their policies and release ebooks sooner.
It'll be interesting to see what happens in the next year or two.